Quality Control

Quality control is critical to ensure the smooth running of our client's
Mystery Customer Research programme.

To assure quality, International Mystery Shopping Services ensures:

• Every member of our team involved, directly or indirectly with our client
  fully understands the client's objectives and methodology to be employed
• Each client is nominated their own Account Manager
• Every client brief has a detailed Project Plan with agreed milestone delivery dates
• All mystery shopping evaluators are fully briefed regarding the scenario
  and measurement criteria
• All mystery shopping evaluators are fully trained in the customer-driven
  criteria definitions so that ambiguities and inconsistencies are minimised
• Recording the mystery shopping exercise allows International Mystery Shopping Services
  to check the quality and performance of our professional evaluators, and constantly
  give constructive feedback to them - providing the highest standards in the Industry

At the end of each phase of the client project, everyone involved takes part in a
debriefing session.

For more information: info@imss.co.uk